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1977
The beginning
A shop that makes no sense for the times opens under the All Sport banner, among the first in Europe to import and offer original NBA, NFL, MLB products; Converse and Adidas footwear since 1977 and Nike since 1979.

1985
ALL SPORT
In the golden age of the first editions we were proud witnesses of the birth of the current global phenomena: the Jordan, the first sole with visible air, the Gazelle and the Stan Smith...

1992
Revolution
These are the years of the revolution of the shoe concept, which officially becomes sneaker and an integral part of urban culture together with the outfits brought to the fore by the rapidly growing hip hop music world

2002
from All Sport to Nomuri
All Sport becomes Nomuri, now a street shop and not just sportswear, where the skate/surf and college world become fashion, and when we start offering Carhartt, Stussy, Franklin and Marshall.

2010
THE EVOLUTION
In unsuspecting times we had fused the street world with limited edition sneakers, in a context full of lifestyle inspirations and refined accessories.

TODAY
NOMURI
Located in an old bookshop of which we have maintained the original furnishings, the shop offers reliable and refined brands and products beyond the hype: workwear and outdoor-inspired apparel, vintage tech footwear.
FutojI no henko
Futoji no henko
NOMURI
NOMURI X MADONNINA CULTURE
HOT DROP



The Vans Authentic 44 LX reinterprets one of the brand's most iconic silhouettes through premium materials and refined details that enhance its exclusive character. Part of Vans' premium line, this model maintains the Authentic's original aesthetic with meticulous construction and distinctive finishes.
The vulcanized construction guarantees the classic look and authentic feel that have made the sneaker famous over the decades. The upper combines suede, canvas, and mohair, creating an interesting contrast of textures and a soft, refined appearance.
What makes this version unique are the decorative details with studs and crystals, the fringed finish of the upper, and the distressed-effect sidewalls of the sole, elements that give the shoe a vintage and contemporary aesthetic at the same time. The model also includes an additional set of laces to further customize the look.
Perfect for those looking for an iconic Vans reinterpreted with sophisticated materials and premium details.
Blog posts

The Quiet Streetwear Pioneers of Italy’ with Nomuri | Madonnina Culture
Tucked in a cozy yet stylish street in Sanremo, Italy, just meters away from what many consider the Mecca of Italian music - the Ariston Theater, exists a family-run shop that’s been quietly pionee...
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Asics Gel-Kayano and the Awakening of 'Vintage Tech' in Sneakers"
In 2018 Asics presents the Kayano 5 OG, at a time when the sneaker market is establishing itself in the fashion world with a series of "voluminous" silhouettes . During the Paris fas...
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