Gramicci
In 1982 Gramicci was born, named after the nickname Graham had given himself when some Stonemasters attempted the first ascent of Yosemite's infamous Half-Dome. After shorts designed for climbing came pants, and word of these seemingly indestructible pants, nicknamed G-Pants, quickly spread. Their popularity wasn't limited to climbers either, and by the mid-1980s a small contingent of surfers and skaters were seeking out these durable trousers with the small hand-drawn "running man" logo for a variety of outdoor activities. Gramicci also became a trend in Japan on the streets of Tokyo and when the time came to find a new home, it was the perfect place. Since then, 40 years since the first pair of Gramicci shorts were sewn together in Mike Graham's garage, the essence remains the same: durable, functional clothing, designed with movement in mind.
