News

The Quiet Streetwear Pioneers of Italy’ with Nomuri | Madonnina Culture

Tucked in a cozy yet stylish street in Sanremo, Italy, just meters away from what many consider the Mecca of Italian music - the Ariston Theater, exists a family-run shop that’s been quietly pionee...

Mizuno x Nomuri

Abbiamo collaborato con  Mizuno per  il lancio europeo del pacchetto Y2K realizzando un evento nel nostro negozio durante il festival di Sanremo.

Asics Gel-Kayano and the Awakening of 'Vintage Tech' in Sneakers"

In 2018 Asics presents the Kayano 5 OG, at a time when the sneaker market is establishing itself in the fashion world with a series of "voluminous" silhouettes .     During the Paris fas...

The Authentic Approach: Carhartt WIP

Carhartt WIP has left an indelible mark on streetwear, thanks to its passion for quality fabrics and the authenticity of its approach. Today, the brand has gained a second youth thanks to its viral...

Genesis of the hype of an iconic silhouette

The Gucci x Adidas Gazelle is more than a simple collaboration between the two brands but a real sartorial work.