1977

The beginning

A no-sense store opened as All Sport , among the first in Europe to propose original NBA, NFL, MLB merchandise, as well as Converse and Adidas; also Nike starting from 1979.

1985

ALL SPORTS

In the golden age of OG we witnessed the birth of global phenomena that are now part of today's culture, such as the beginnings of Jordans or the birth of the sole with visible air, as well as the consolidated Stan Smiths…

1992

Revolution

These are the years of the revolution of the shoe concept, which officially becomes sneaker and an integral part of urban culture together with the outfits brought to the fore by the rapidly growing hip hop music world

2002

from All Sport to Nomuri

All Sport becomes Nomuri, now a streetwear store and not just sportswear shop, where the skate/surf world and college become fashion, and when we start offering Carhartt, Stussy..

2010

THE EVOLUTION

Before the hype on some silhouttes, we merged the street world with limited edition sneakers, in a store with lifestyle and home decor inspirations.

NOMURI

FUTOJI NO HENKO

Since 2010 we are located in Sanremo's oldest shop, a bookshop founded in 1855 (Italo Calvino's favorite). We have maintained the original structure of the library, where we now expose vintage tech shoes and outdoor/ workwear inspired apparel.


Nomuri archive