A no-sense store opened as All Sport , among the first in Europe to propose original NBA, NFL, MLB merchandise, as well as Converse and Adidas; also Nike starting from 1979.
In the golden age of the first editions we were proud witnesses of the birth of the current global phenomena: the Jordan, the first sole with visible air, the Gazelle and the Stan Smith...
These are the years of the revolution of the shoe concept, which officially becomes sneaker and an integral part of urban culture together with the outfits brought to the fore by the rapidly growing hip hop music world
from All Sport to Nomuri
All Sport becomes Nomuri, now a streetwear store and not just sportswear shop, where the skate/surf world and college become fashion, and when we start offering Carhartt, Stussy..
Before the hype on some silhouttes, we merged the street world with limited edition sneakers, in a store with lifestyle and home decor inspirations.
FUTOJI NO HENKO
Since 2010 we are located in Sanremo's oldest shop, a bookshop founded in 1855 (Italo Calvino's favorite). We have maintained the original structure of the library, where we now expose vintage tech shoes and outdoor/ workwear inspired apparel.